About Us
Our Mission Statement
Teramax Tech bridges the gap between professional-grade lighting solutions and at-home, small-business and educational lighting used to illuminate environments without limits. We provide smarter, more effective lighting solutions without the high cost and complexity required to install and run more traditional, professional equipment.
We have created a new kind of product that is accessible to anyone whether they are specifically interested in lighting design, want to make their business stand-out or simply tap into their creativity.
Our goal is to design an app-driven, moving light product inspired by the live events industry but not limited by a hefty price tag, gender-specific marketing, or overly complex engineering that is not user-friendly.
From Our Founder

I was always fascinated by the way lights move, the way they make things pop, and how they bring things to life. As a professional lighting engineer, I have experienced the sense of awe and wonder that the sophisticated light shows at concerts inspire. I want to bring this same sense of wonder to everyone, which inspired me to start Teramax Tech.
Two years ago, I set out to get something cool and fun for my niece’s birthday. At 11 years old, she was interested in design, which inspired me to get her something that would spark her creativity. I was disappointed to see devices skewed heavily male and were overly complex and expensive. This led me to research and learn there was nothing currently available that was affordable and user-friendly for young hobbyists as well as adult consumers and small businesses that could also make great use of a controllable light.
This led me to create a product that inspires users the to program their lighting design using our app and lights to create anything they want from unique light shows to supporting their own live events. The opportunities are limitless and fueled by their own imaginations.
The Team
Our team consists of passionate people that believe in the product, seeing the many possibilities an affordable controllable light could do to disrupt so many industries while also bringing joy to households.

Eli Rohde
Co-Founder and VP, Sales
Eli has been a leader in professional sales for over 25 years. A true visionary, she specializes in emerging markets with a focus on health and wellness and alternative medicine which are also her life’s passion. Eli began her sales career in practice management software and was immediately hooked on the thrill of connecting customers with products that enhance their lives. When not focusing her time at Teramax, Eli also currently works as an Account Manager for Cookies Cannabis, the world’s largest cannabis company, covering all of Southern California.
Eli brings a unique point-of-view to everything that she does, and her tireless efforts are helping to catapult Teramax Tech’s suite of educational and innovative products to ever greater heights.

Greg Williams
Creative Strategist
After kicking off his career for a decade in advertising at agencies like TBWA/Chiat/Day and Dentsu, Greg became fascinated by the world of live events and the opportunity to see his teams’ concepts manifest in real time. This curiosity led Greg into the world of experiential marketing where he has thrived ever since.
Greg is passionate about ideas that produce results and believes that every standout creative concept is a product of equally powerful strategy. He has worked with clients like Disney, Nike, Honda, Oracle, Facebook, Microsoft, Zoom, Amazon, Gatorade, and Volkswagen, and is determined to continue helping iconic and emerging brands conquer new horizons. With over two decades in the experiential realm, Greg has been pivotal in pushing the boundaries of what human experiences can achieve for brands and he is excited to apply his expertise to the ever-expanding opportunity that Teramax Tech offers its growing customer base.

Eddie Atilano:
Co-Founder, COO
With an extensive background in operations management, Eddie understands the details of what it takes to bring new products to market. Beyond her work at Teramax, Eddie currently partners with Eli at Cookies Cannabis where she manages multi-million-dollar revenue streams monthly, on top of overseeing operations with dispensaries, manufacturing, and distribution.

Steven Lacey
Marketing
Steven is an expert in Digital Marketing who enjoys pushing the boundaries of what marketing can achieve. He brings his decade-long experience in Social Media Marketing, Paid Advertising, and Website Development as well as his SEO skills to support Teramax’s goals and growth. Steven and his team are pros at bringing complex concepts to life through understandable and relatable content and ideas.
Join the Team
Teramax Tech is looking for investors and those who believe in our mission. Fill out the form below to tell us how you might like to join the team or what interests you and we’ll get back to you as soon as possible.